petsmart.com
I design the Home page template using approved UX patterns for desktop, mobile, and app platforms, working in Adobe XD and/or Figma (slide 2). Content is sourced from a datasheet that includes copy, SKUs, and specs. I use Canto to gather imagery and SKU assets, and Photoshop to make necessary visual edits (slide 3). Edits and proofs are posted in Workfront for review. I then prep assets by masking, creating components, and assigning image IDs.
Final files are exported and uploaded to Scene7 for development (slide 4).
Final files are exported and uploaded to Scene7 for development (slide 4).
eMail campaign for "New Love"—modules were designed in Photoshop and exported as PNGs for the development team to code.
Labeling the modules with differentiating labels and versions is critical in this process.
Labeling the modules with differentiating labels and versions is critical in this process.
Paid Media
This campaign was developed for the Critter Fixers, using photography and logos provided by the vendor. The original assets were created in Photoshop, then exported and placed into InDesign to build a proof and generate a PDF for review. Final assets were shared on Yelp, Facebook, and Instagram.
To streamline the process, I recreated the assets in Adobe XD—allowing for fully editable files and proofing within a single platform.
To streamline the process, I recreated the assets in Adobe XD—allowing for fully editable files and proofing within a single platform.
Social Media
This social campaign promotes in-store recycling bags through a partnership with brands that share a commitment to sustainability.
Catch these assets on Facebook and Instagram feeds.
Catch these assets on Facebook and Instagram feeds.
eGift Cards & Banners
We design banners and eGift cards featured on PetSmart.com and various third-party websites. Banners are created in Adobe XD, while eGift cards are typically designed in Illustrator to accommodate both digital and print formats.
